Winners of the Rigor and Relevance Research Award

Rigor and Relevance Research Award

We congratulate our team members Dr. Bachmann PatrickProf. Dr. Markus Meiererand Jeffrey Näf for winning the prestigious “Rigor and Relevance Research Award” from the Swiss Academy of Marketing Science (SAMS) association.

This award recognizes academic research that is highly regarded in the scientific community and contributes to solving current and relevant problems in marketing practice.

Our colleagues were recognized by the notable jury of marketing professionals for their recent manuscript “The role of time-varying contextual factors in latent attrition models for customer base analysis” published in the reputable academic journal “Marketing Science” (A+ rating).