Thanks to the help of experts, the course provided insights into the challenges and opportunities modern marketers and entrepreneurs face when developing a brand.
Over 15 senior managers collaborated on the 2022 edition of the bachelor course "Personal Branding and Digital Marketing". Their support helped 200 registered students from 30+ nations to acquire highly demanded digital skills and offer a unique learning experience.
The course content was designed to be maximally practical; Each session consisted of a mix of lectures, case studies, group exercises, and self-reflecting tasks and represented a "building block" connected to one another, which enables students to apply all learned principles, week after week, to a personal brand project.
During the fast-paced, practical, and interactive program, each course topic saw a domain-specific masterclass with practical insights from the industry.
Brand creators showcased their projects in a TED talk-like style and discussed how they developed successful brands.
Subject experts coached students on the development of personal brands in an informal setting.
We thank all the collaborators and the participants of the course.