Guest Lecture Series 2021 Data Science and Marketing

Leveraging data to create business value - 11 UZH alumni report how businesses do data-driven decision making
During this lecture we demystify data-driven decision making by giving the stage to practitioners with profound experience in applying quantitative skills on a daily basis.
Guest speakers from well-known companies (e.g., Migros, Swiss International Airlines, ABB, Roche, and European Central Bank), who all graduated at the University of Zurich in recent years, will discuss three key questions:
- Which business problems does the firm solve with the help of the data-driven decision making?
- What’s the toolbox that the business relies on for data-driven decision making?
- How to leverage data-driven decision making to redesign business processes?
More news
- PhD Seminar: Experimental Methods in Consumer Research
- Dr. Andrea Bublitz's Research Visit at Columbia Business School
- Fei Wang: Welcome to the Team!
- PhD Seminar: Seeding and Dissemination in User-Generated Content Networks
- Mingwei Wang: Visiting PhD Program Completion
- Personal Branding and Digital Marketing Course: Guest List
- Prof. Anne Scherer was Guest Speaker at the Retail Summit
- Claudia Wenzel defended her doctoral thesis
- Prof. Martin Natter wins EURAM Best Paper Award
- Prof. Andrea Giuffredi-Kähr featured in the Oec. Magazine
- Claudia Wenzel successfully completed the DSI Excellence Program
- Dr. Andrea Bublitz Nominated for the SDG Impact Awards
- URPP Members: Conference, Training, Talk and Grant (Spring 2022)
- Winners of the Rigor and Relevance Research Award
- Visiting Professor URPP Social Networks
- Best Retailing Paper Award by the Academy of Marketing Science
- Prof.René Algesheimer in HOI Z'EMA Podcast by Ema Krip
- Conference Dr. Andrea Bublitz
- New Innosuisse project to advance market research on social media
- Visit of Prof. Barak Libai
- Congratulations Andrea Bublitz!
- Another doctor in the team! Congrats Dr. Candrian!
- Markus Meierer is Assistant Professor at GSEM!
- PhD Seminar Consumer Wisdom for Sustainable Consumption
- We are hiring PhD Candidates!
- 2 publications by Jan Cieciuch
- New Publication
- Contemporary Issues in Digital Marketing
- Nexoya study
- Nobel Prize in Physics
- Team Event Marketing Group Zurich
- PhD Seminar in Quantitative Marketing Research
- New Publication in Journal of Business Research!
- New Publication
- Patrick Bachmann at ETH Zurich
- Congratulations Elena with your doctoral degree!
- Interview with Prof. Anne Scherer about AI and Bots
- Congratulations Radu with your Certificate in Business Sustainability Management!
- New Seminar in Fall 2021
- What conversations with machines can teach us about our conversations with humans
- Job Offer!
- GSERM 2021 Summer School
- EMAC: Andrea Bublitz, National Representative for Switzerland!
- EMAC Conference 2021
- EMAC Conference - Talk Manuel Mariani
- PhD Seminar in Quantitative Marketing Research
- Structural Analysis of System Dynamics Models
- New Paper: Value of Aggregators
- New accepted paper
- Data Café
- Internship
- Debate on the future of data usage
- We are hiring!
- Sustainable Retailing and Marketing
- PhD Seminar in Quantitative Marketing Research
- PhD Seminar in Quantitative Marketing Research
- TEDxZurich
- GSERM - Winter School
- New Publication
- New Publication
- Defence Jeroen van den Ochtend
- TEDxZurich
- New publication
- MGZ Team Event - Vaumarcus
- Defence Patrick Bachmann
- New publication
- Conferences 2020
- ISMS Marketing Science Conference 2020
- Network-based ranking in social systems: three challenges
- Value of Aggregators
- When algorithms decide for us: the challenges of artificial intelligence
- New publication
- Trend analysis of the COVID-19 pandemic in China and the rest of the world
- Deep Dive into Blockchain - Summer School
- Claudia Wenzel at Shift 2020
- Lecture Series of Blockchain Center of UZH – BCC UZH
- New Publication
- PhD Seminar on Consumer Behavior
- Publication new article
- Guest Talk: Giona Casiraghi
- Guest Visit: Puneet Manchanda
- Guest Talk: Giacomo Vaccario
- Conference speaker Alex Mari
- Guest talk: Flaviano Morone
- New Publication
- Zurich meets Seoul
- New Paper in New Journal of Physics
- Guest Talk: Matus Medo, Fribourg University
- Publication in Cambridge Core: Values in adolescent friendship networks
- World Economic Forum: Anne Scherer's nomination
- Guest Talk: Xi Chen, Erasmus University, Rotterdam
- Welcome Deborah to the team!
- Welcome Katherine to the team!
- Guest Talk: Edith Shalev, Technion Israel Institute of Technology
- Paper in Physics Reports
- Conferences 2019
- Competence Centre on Blockchain
- Guest Talk: Edith Shalev
- Claudia Wenzel receives Sawtooth Software Grant
- Job talks
- 1st Swiss Symposium Blockchain Research -14th May 2019
- Published Paper in "Physics Letters A"
- Guest Talk: Irene Scopelliti, Cass Business School, University of London
- Guest Talk: Alexandre Bovet, ICTEAM UCLouvain & naXys UNamur, Belgium
- URPP on Social Networks - Site Visit
- Conference IC2S2 2019 in Amsterdam
- Accepted Paper in Network Science
- Social Networks Lab
- Jacobs Center Collaboration
- Interview in UZH Magazin with Martin Kindschi: "Many people feel anxious and disconcerted"
- PhD Course on Probability Models and CLV Analysis
- Gipfelblick with Marc Walder
- Dissertation Martin Kindschi
- Guest Talks of Dario Mazzilli and Flavio Iannelli
- Guest Talk Leif Brandes, University of Luzern
- Workshop at IDC Herzliya, Tel Aviv, Israel
- SPSP Convention and Pre Conference on the Psychology of Media and Technology,
- Lecture Series on Blockchain Research
- The PIIK - Artificial Intelligence in Marketing
- Big Data Workshop
- PhD Seminar with Prof. Skyler J. Cranmer
- Social Media Management - Research presentation and discussion
- Research visit Prof. Jacob Goldenberg
- Research visit Prof. David Mazursky
- New Postdoc Positions
- Research Visit Prof. Sebastiano Alessio Delre
- Research Visit Prof. Santo Fortunato
- PhD Seminar Prof. Santo Fortunato
- Open Assistant Professor positions in 2014
- René Algesheimer in Social Executive Lounge
- PhD Seminar with Prof. Santo Fortunato
- New team member Patrick Bachmann
- New team member Raluca Gui
- New team member Abel Camacho Guardian
- Informal URPP kick-off
- Kick-off Event New URPPs
- URPP "Social Networks" launched
- New UZH related URPPs