Guest Lecture Series 2021 Data Science and Marketing
Leveraging data to create business value - 11 UZH alumni report how businesses do data-driven decision making
During this lecture we demystify data-driven decision making by giving the stage to practitioners with profound experience in applying quantitative skills on a daily basis.
Guest speakers from well-known companies (e.g., Migros, Swiss International Airlines, ABB, Roche, and European Central Bank), who all graduated at the University of Zurich in recent years, will discuss three key questions:
- Which business problems does the firm solve with the help of the data-driven decision making?
- What’s the toolbox that the business relies on for data-driven decision making?
- How to leverage data-driven decision making to redesign business processes?
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