TheUniversity Research Priority Program (URPP) on Social Networks is one of the University of Zurich’s current excellent research priority programs.
The Chair for Marketing and Market Research is part of the Faculty of Economics, Business Administration and Informatics at UZH and the Marketing Group Zurich.
The focus of this research priority program is to investigate social networks. This includes an examination of the impact that social networks have on society, private enterprises and individuals.
At the URPP Social Networks, researchers look beyond a particular or individual behavior and focus on complex, networked systems to gain a better understanding of the relationships between social structures and economic behavior.