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URPP Social Networks (2013-2024)

  • Marketing and Marketing Research Chair at University of Zurich UZH

    Research Team 2023

  • Team Event Locarno 2019

  • Team Event Titlis 2018

  • The PIIK Event Lenzerheide 2016

  • Team Event Loorenkopf Zurich 2021

Welcome to the URPP Social Networks (2013–2024)

TheUniversity Research Priority Program (URPP)  on Social Networks (2013–2024) was one of the University of Zurich’s leading research initiatives, dedicated to the study of social networks and their impact on society, businesses, and individuals.

The Chair of Marketing for Social Impact, part of the Faculty of Business, Economics, and Informatics at UZH and the Marketing Group Zurich, played a key role in this research initiative.


Over 12 years, researchers at the URPP Social Networks examined the complex, networked systems that shape economic and social behavior. By moving beyond individual actions, they gained deeper insights into the relationships between social structures and decision-making.

This website serves as a collection of the URPP’s work. Explore its key findings and insights in the final URPP Social Networks booklet: URPP Social Networks 2013-2024 (PDF, 4 MB)

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Research

Research

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Academic Training

Academic Training

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Industry Collaborations

Industry Cooperation

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Research

Our research philosophy is our reflection of why, how and when we develop, disseminate, enhance, and preserve knowledge of topics that are of interest to society, to the academic community, to practitioners, and to our students.

Academic Training

Our educational philosophy is the reflection about why, how and when we educate our students to advance knowledge and educate our students in marketing, market research, statistics, consumer behaviour and consumer psychology.

Industry Cooperation

We try to integrate businesses into an academic setting, where we derive marketing solutions in the classroom. This aims at giving students an understanding of how to solve industry problems and providing a set of solutions to companies.

Weiterführende Informationen

News and Events

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URPP Social Networks

Contact and Location

University of Zurich
Department of Business Administration
URPP Social Networks
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 2918
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Chair of Marketing for Social Impact

Chair of Marketing for Social Impact

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URPP Social Networks on Social Media

MGZ

Marketing Group Zurich

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Blockchain Centre

Blockchain Center

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UZH URPP Research Groups

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