Welcome to the University Research Priority Program "Social Networks"

The University Research Priority Program (URPP) on Social Networks is one of the University of Zurich’s current excellent research priority programs.


The Chair for Marketing and Market Research is part of the Faculty of Economics, Business Administration and Informatics at UZH and the Marketing Group Zurich.


The focus of this research priority program is to investigate social networks. This includes an examination of the impact that social networks have on society, private enterprises and individuals.


At the URPP Social Networks, researchers look beyond a particular or individual behavior and focus on complex, networked systems to gain a better understanding of the relationships between social structures and economic behavior.


Our research philosophy is our reflection of why, how and when we develop, disseminate, enhance, and preserve knowledge of topics that are of interest to society, to the academic community, to practitioners, and to our students.

    Academic Training

    Our educational philosophy is the reflection about why, how and when we educate our students to advance knowledge and educate our students in marketing, market research, statistics, consumer behaviour and consumer psychology.

      Industry Cooperation

      We try to integrate businesses into an academic setting, where we derive marketing solutions in the classroom. This aims at giving students an understanding of how to solve industry problems and providing a set of solutions to companies.