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A Journey Through Academia and Technology: Anne Scherer's Contributions

Dr. Anne Scherer reflects on her academic milestones and their connection to current AI projects.

My path in the intersecting worlds of consumer psychology and technology has been both enlightening and challenging. Starting with a PhD from the Technical University of Munich, my academic journey was grounded in a keen interest in how technology influences our lives.

At the University of Zurich and ETH Zurich, my roles in research and as a UZH Assistant Professor of Quantitative Marketing allowed me to explore these interests further. This period was rich in learning and growth, shaping my understanding of the relationship between consumers and technology.

A significant aspect of my academic contribution includes co-authoring several scientific papers in esteemed journals. Notably, my work with Cindy Candrian, particularly the paper "Rise of the Machines: Delegating Decisions to Autonomous AI," published in Computers in Human Behavior in 2022, stands out as a key piece of my research portfolio.

My recent collaboration with Cindy Candrian culminated in the publication of our book "You & AI" this year. This endeavor has been a rewarding experience, allowing us to distill complex concepts into accessible knowledge for a broader audience.

Through my involvement with the Global Future Council of the World Economic Forum and the widespread impact of my TEDxTalk, which has been viewed over 1.8 million times, I've had the privilege of contributing to global dialogues on technology's role in our lives.

Reflecting on the Past, Looking to the Future

Transitioning into entrepreneurship with the co-founding of Delta Labs AG, I aim to apply my academic insights to real-world challenges, aiding various organizations in navigating the AI landscape. 

As I step away from my position at the University of Zurich, I look back with gratitude for the opportunities and lessons learned. The journey continues, and I remain committed to exploring and understanding the ever-changing world of consumer psychology and technology.

Thank you, Anne Scherer 

Anne Scherer - You and AI