04.07.2023Maria Poiaganova: Welcome to the Team!

As of Aug.1st, 2023, Maria Poiaganova joins the Chair of Marketing and Market Research and URPP Social Networks as Research Associate. 

Maria completed her Bachelor of Arts in Fundamental and Applied Linguistics at the Higher School of Economics in Russia and her Master of Science in Cognitive Systems at the University of Potsdam in Germany. During the final year of her Master’s studies, she worked as a Data Scientist at a FinTech company. In her thesis, she leveraged natural language processing methods to generate insights into customer experience with the company’s product – a payment optimization platform.

Her research interests revolve around problems pertinent to businesses and society. Particularly, by drawing on methodologies from machine learning, statistics and network science, as well as leveraging large volumes of empirical data, Maria aims to foster an understanding of collective consumer behavior in social networks as well as the effectiveness of influencer marketing campaigns.

We hope that Maria achieves great success and finds happiness in her new role. Wishing her all the best!