CONFERENCE

1. European Marketing Academy EMAC at Corvinus University of Budapest, Budapest, Hungary

- Annual Conference 

Presenter: Andrea Bublitz

Co-author: Anne Scherer

Title: "The Overconfidence Bias on Social Media: How Non-diagnostic Cues for Knowledge Trigger a Miscalibration of News Knowledge"

 

Presenter: Sybilla Merian

Co-authors: Patrick Bachmann, Erika Meins, Martin Natter

Title: "Tell Me How to Drive Safer, but Not Now! - The Effect of Timely-Disconnected Feedback on Driving Behaviour"

 

- Doctoral Colloquium and Annual Conference 

Presenter: Claudia Wenzel

Co-author: Anne Scherer

Title: "Sharing Data for Social Good: The Role of Construal Level Theory and Communication Strategies" 

 

- Doctoral Colloquium

Presenter: Sylvia Häusermann

Co-authors: Andrea Giuffredi-Kähr, Lucia Malär, Mansur Khamitov

Title: "Why you keep purchasing from brands with a Dark Triad brand personality even if it makes you feel bad"

 

2. ISMS Marketing Science Conference Annual Conference at University of Chicago Booth School of Business, Chicago, IL (Online)

Presenter: Manuel S. Mariani

Co-authors: Radu Tanase, René Algesheimer

Title: "Optimising Seeding Strategies by Incorporating Empirical Evidence into Influence Maximisation Models"  Presentation

 

3. Academy of Marketing Science AMS Annual Conference at Portola Hotel and Spa, Monterey Bay, CA

Presenter: Alex Mari 

Co-authors: Andreina Mandelli, René Algesheimer

Title: "Shopping With Voice Assistants: How Empathy Affects Decision-Making Outcomes"  Abstract 

 

4. Strategic Management Society SMS Special Conference at SDA Bocconi School of Management, Milan, Italy 

Presenter: Alex Mari 

Co-authors: Andreina Mandelli, René Algesheimer

Title: "FoMO in Platform Ecosystems: How Emotions Affect Complementor’s Strategic Adoption Decisions"

Title: "Balancing Breadth and Depth in Platform Adoption Strategy: Exploring Voice Assistant Ecosystems"

 

5. DFG Innovative Marketing and Social Media Conference at Universität Hamburg, Hamburg, Germany 

Presenter: Manuel S. Mariani

Co-authors: Radu Tanase, René Algesheimer

Title: "Optimising Seeding Strategies by Incorporating Empirical Evidence into Influence Maximisation Models"  Presentation

 

6. Artificial Intelligence in Management AIM Annual Conference at Marshall School of Business, University of Southern California, Los Angeles, CA (online)

Presenter: Alex Mari 

Co-authors: Andreina Mandelli, René Algesheimer

Title: "AI-Driven Platform Ecosystems: How Emotions Affect Strategic Adoption Decisions"

 

7. Fourth Annual Likert Workshop - Intersections between Cross-Cultural Survey Research and Cross-Cultural Psychology at University of Michigan, Ann Arbor, MI

Presenter: Eldad Davidov

Co-authors: Jan Cieciuch, Peter Schmidt, Daniel Seddig

Title: "Assessing measurement invariance: Can we make a dead-end road into a highway?"

 

SUMMER SCHOOL

Global School in Empirical Research Methods GSERM at University of St.Gallen (HSG)

Sylvia Häusermann

PhD Courses: "Data Scraping and Management for Social Scientists with R" & "Text Mining"

 

Giulia Crestini

PhD Courses: "Data Scraping and Management for Social Scientists with R" & "Qualitative research methods"

 

RESEARCH GRANT

Manuel S. Mariani

SNF project (4 years)  

Title: "How individual-level choices drive collective consumer behavior in social networks"  Description

 

Giulia Crestini

Candoc 2022 (UZH) 

Title: "The role of quality cues in a digital marketplace"  Confirmation 

 

GUEST LECTURE

Alex Mari 

Title: "The Rise of Voice Marketing and Commerce"

Program: Big Data and AI in Marketing Programme at SDA Bocconi / Emeritus

 

Title: "How Voice Assistants Affect the Shopping Experience" 

Program: Digital Customer Experience  at SDA Bocconi (Online Programme)

 

Title: "Preparing for Voice Marketing and Voice Commerce"

Program: Digital Marketing & Web Analytics, MBA module at Bocconi Asia Center Mumbai, India (online)