We regularly post news in connection to the University Research Priority Program on "Social Networks", our team, our research projects and courses, seminars or workshops devoted to this field.
For Events and Highlights from the past years, please have a look here.
Dr. Anne Scherer reflects on her academic milestones and their connection to current AI projects.
R Package REndo, developed by the URPP Social Networks team, has passed 50,000 downloads on CRAN since its first release.
The bachelor course's 2023 edition features industry experts and young entrepreneurs, providing insights into the challenges and opportunities of modern marketing.
New publication alert! The article "REndo: Internal Instrumental Variables to Address Endogeneity" is now available for download.
The URPP Social Networks team welcomes the new Research Associate, Maria Poiaganova.
The URPP Social Networks team hosts a workshop during the Scientifica 2023 event.
PhD Candidate Alex Mari was invited to the Medici Summer School at MIT Sloan.
We are delighted to welcome Professor Dr. Luxi Shen from CUHK as our summer guest.
Our team from URPP Social Networks had the opportunity to participate in the European Marketing Association Conference.
The URPP Social Networks team welcomes the new Postdoctoral Researcher, Dr. Silvia Blas Riesgo.
Dr. Andrea Bublitz, Postdoc at the University of Zurich and Visiting Researcher at Columbia Business School, offers a seminar on Experimental Methods in Consumer Research (3 ECTS).
Postdoc Andrea Bublitz is currently at Columbia Business School, New York, for a one-year research visit.
The URPP Social Networks team welcomes the new Research Associate, Fei Wang.
Prof. Andreas Lanz, Assistant Professor of Marketing at HEC Paris, offers a seminar on Seeding and Dissemination in User-Generated Content Networks (3 ECTS).
PhD student Mingwei Wang (UESTC) successfully completed his visiting program at the URPP Social Networks.
Thanks to the help of experts, the course provided insights into the challenges and opportunities modern marketers and entrepreneurs face when developing a brand.
"Alexa or Alexis?" The question Prof. Scherer addressed during her speech at the 72nd International Retail Summit
Claudia Wenzel successfully earned a PhD in Business Administration (Marketing track) at the Chair for Marketing and Market Research, URPP Social Networks.
The European Academy of Management (EURAM) awarded Prof. Martin Natter and Prof. Agnes Bäker for Best Paper Award.
Learn more about Andrea Giuffredi-Kähr, Assistant Professor of Marketing in the Digital Economy and member of the URPP Social Networks, in the portrait published by the Oec. Magazine.
Congratulations to Claudia Wenzel and the other PhD candidates for obtaining the complementary excellence program.
We congratulate Dr. Andrea Bublitz on her well-deserved nomination and the impact on society, the environment and the economy.
List of international events with contributions from Ph.D. students and Post Doctoral researchers members of the URPP Social Networks (Spring Semester 2022).
Title of Andrea's presentation at the EMAC conference: The Overconfidence Bias on Social Media: How Non-diagnostic Cues for Knowledge Trigger a Miscalibration of News Knowledge
Congratulations on your PhD, Dr. Bublitz!
Well done Cindy!!
The Geneva School of Economics and Management has appointed Markus Meierer as Assistant Professor - Congratulations!!
Congratulations Jan with the publication of your 2 new papers!
"The local structure of citation networks uncovers expert-selected milestone papers"
AI-driven decisions for digital marketing campaigns
Today, three scientists received the Nobel Prize in Physics for "groundbreaking contributions to our understanding of complex physical systems” and work that “laid the foundation of our knowledge of the Earth’s climate and how humanity influences it.”
One of the scientists is Giorgio Parisi, from the Sapienza University of Rome in Italy. Manuel Mariani, who has been working in our team since four years now, wrote his master thesis under his supervision and together they published Manuel's very first paper: Calorimetric glass transition in a mean-field theory approach!
Congratulations to both with your work and this brilliant achievement!
Leveraging data to create business value - 11 UZH alumni report how businesses do data-driven decision making
Congratulations Manuel and his team with the publication of their new article!
It appears in: "Communications in Nonlinear Science and Numerical Simulation" Journal
We are happy to announce our new seminar for master students, Marketing for Sustainable Consumption, which starts in September 2021.
In her TED talk, Anne explains how machines can give us a break from the urge of self presentation but also the fear of social judgment. Actually, machines can teach us a lot about our interactions and conversations with humans. Have a look and get inspired here!
Prof. Dr. Anne Scherer is looking for a student assistant to help on one of her projects! Found out more here!
Katherine Rother is currently participating at the GSERM Summer school. She joins the course "Experimental Methods for Behavioral Science". It will help her structure some experiments she will be conducting on consumer behavior in sustainable marketing topics.
Manuel will be presenting on the annual EMAC conference, taking place 25 - 28 May.
Congratulations Radu with the publication of your paper!
Search aggregators may not have the market power many have thought. Travel consumers demonstrate higher loyalties to specific airline brands over specific aggregator brands.
Congratulations to Manuel with the publication of your paper!
The title of the paper is "The fragility of opinion formation in a complex world". Abstract and more information can be found here.
Also have a look at this news, in German, where the article of Matúš Medo and Manuel is covered
Claudia Wenzel involved at the Data Café project, initiated by the non-profit association Opendata.ch.
Internship for students of Business Administration
We are looking for a student assistant. Details can be found here.
Anne Scherer at TEDxZurich
Claudia Wenzel and Debora Costa, both PhD candidates at our chair, recently participated at the course: “Mediation, Moderation and Conditional Process Analysis I”, offered by GSERM: https://www.gserm.ch/stgallen/course/?course_code=10,850
We were interested to know how they experienced this online class! To find our more use this link.
Congratulations Patrick Bachmann, Markus Meierer and Jeffrey Näf!
Their paper "The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis" is online and available here.
Congratulations Raluca Gui, Marcus Meierer and René Algesheimer on getting your article published!
What Interactions With Machines Can Teach Us About Our Interactions With Humans
Join the TEDxZurich Livestream and talk of our colleague Dr. Anne Scherer at 3.12, 19:00
Publication of a new article!
"Absence of a resolution limit in in-block nestedness"
MGZ Team Event Vaumarcus, Neuchâtel
Congratulations Patrick Bachmann on earning you PhD!
Last week, Patrick explained us 3 research papers and was given the highest grade for his work! Well done and all the very best for your next adventure!
Congratulations to Alexander, Martin, René and Heiko for the publication of their article:
"Human social preferences cluster and spread in the field". For more information and details have a look here!
Congratulations Selin with the publication of “Value of Aggregators” in Marketing Science! Below is the abstract to this paper:
If public institutions or companies use artificial intelligence (AI), they should do so according to clear rules, in a comprehensible and transparent manner. This is the recommendation of the TA-SWISS study on dealing with AI.
Congratulations Selin with the publication of "Value of Aggregators" in Marketing Science! Below is the abstract to this paper:
Prof. Dr. Claudio J. Tessone and the UZH Blockchain Center are hosting a Summer School in July 2020: Deep Dive into Blockchain
Consumers and their data – Caring but sharing
Congratulations to Manuel and his team with their newly accepted paper in Journal of Informetrics.
Prof. Dr. Wayne Hoyer (University of Texas at Austin) one of the world's leading researchers in the field of consumer behavior will be visiting us in March this year. Prof. Hoyer will also be teaching during the PhD Seminar on Consumer Behavior.(16-18 March 2020)
Congratulations Manuel and his team for publishing a new article!
Dr. Giona Casiraghi is our next guest in the PhD Seminar on Network Science, 10 December.
Professor Puneet Manchanda, Professor of Marketing at the Ross School of Business, University of Michigan will give us a visit and be our guest speaker at our PhD Seminar in Quantitative Marketing Research.
Giacomo Vaccario from the ETH will be presenting in our PhD Seminar on Network Science, Tuesday 19th November
Marketing Analytics Summit, Milan
Next Guest and Speaker of the PhD Seminar in Research on Network Science is Flaviano Morone
Day and Time: 5th November. 10:15
Location: AND 4.57, Andreasstrasse 15, Zurich
Congratulations to Hui Liu, Naiding Yang, Zhao Yang, Jianhong Lin, Yanlu Zhang with the publication of a new article in Physica A.
"The impact of firm heterogeneity and awareness in modeling risk propagation on multiplex networks". More Info
Last week, researcher from Switzerland and South Korea met in Seoul to talk about Blockchain and its applications. Claudio Tessone, director of the UZH Blockchain Center also presented and pointed out the similar development of blockchain technologies in both countries. More details about the "Zurich meets Seoul Festival" can be found here.
We are happy to announce that Matus Medo from Fribourg University will be with us, 8th October to talk about "Universal patterns of impact of online news articles".
Nomination of Anne Scherer to join World Economic Forum’s Global Future Council in the area Consumption
Causal Inference 101: Causal Graph, Potential Outcome and Identification Strategies
Title of Edith's talk: The Dual Effect of Perceived Centrality on Conformity to Group Preference
Congratulations to Zhao Yang, Hui Liu and Jianhong Lin with the publishing of their paper "Modeling and simulations of the cascading failure of multiple interdependent R&D networks under risk propagation"
Authors: Hui Liu, Naiding Yang, Zhao Yang, Yanlu Zhang, Jianhong Lin
More information on the paper.
Title: Putting the “Self” Back into Self-Control: Superordinate Goal Violation and Anticipated Regret Characterize Self-Control Failures
Title: "Influence of fake news in Twitter during the 2016 US presidential election"
Title: "Social Influence in the Presence of Homophily: Method-Comparison Across Multiple Scenarios"
Social Network Lab: The URPP Social Network has successfully kicked-off their social network lab initiatives. With different forms of lab facilities the URPP plans to use this lab for future network interventions
René Algesheimer has been invited to join the esteemed Jacobs Center of Productive Youth Development at the University of Zurich as Research Affiliate. René will be supervising work on network interventions planned during this collaboration.
How do values arise, and how do they change? An interview with social ethics expert Monika Wilhelm and economist Martin Kindschi.
We are happy to welcome Peter Fader (Wharton University of Pennsylvania) and Bruce Hardie (London Business School) in Zurich this spring term FS 2019.
They will be giving a two-day course on probability models and customer lifetime value. The course will take place from 23 to 24 May 2019 (9am – 5pm and 9am – 4pm)
Fore more information, please have a look at the UZH Course Catalogue
It is a great pleasure to announce that we will continue THE PIIK Gipfelblick this fall with the following guest:
Marc Walder, CEO Ringier AG
Please save the date! To stay informed about the upcoming event follow us on Facebook: THE PIIK Gipfelblick on Facebook
More information can be found here.
Last year we celebrated the dissertation of three PhD Students in total! One of them is Martin Kindschi, who hold his defense on 19th December 2018.
The title of his talk: "Social Support and Financial Decision-Making. Dynamics in Friendship and Advice Networks ".
Congratulation to all of you and good luck for your further journey!
We are happy to announce the visit of two guest speaker at our chair, on Monday 28th January.
Dario Mazzilli: "Modeling and forecasting countries’ growth: new methods and data." 12:30 - 13:30
Flavio Iannelli: "Influencers Identification: From Effective Distance To ViralRank."
13:30 - 13:30
More details can be found on Marketing Group Zurich.
Leif Brandes will be our guest on 26th March in the PhD Seminar in Quantitative Marketing Research. Title of this talk is "Extremity Bias in Online Reviews: A Field Experiment"
More details can be found on Marketing Group Zurich.
Earlier this month some members of our team were invited to present their projects during a workshop at the IDC Herzliya in Tel Aviv.
February 7th, Andrea Bublitz presented the project "News Consumption on Social Media: When do we actually read the news that we like?", in collaboration with Anne Scherer and René Algesheimer at the SPSP Convention in Portland
Today is the launch of a new Lecture Series of the UZH Blockchain Center. We are happy to welcome Dr Shermin Voshmgir, Director of the Research Institute for Cryptoeconomics from WU in Vienna.
The URPP on "Social Networks" organized a workshop on the topic of "Big Data".
The URPP on "Social Networks" invites Prof. Skyler J. Cranmer to join our Chair to present the PhD seminar "Introduction to Exponential Random Graph Models" starting Monday, May 5th until Wednesday, May 7th.
The URPP welcomes you to our research presentation and panel discussion on Social Media Management on Thursday, April 3rd, starting at 6pm in the Aula at the University of Zurich.
The URPP invites Prof. Jacob Goldenberg to Zurich for his research visit on April 28th 2014.
The URPP invites Prof. David Mazursky for his research visit on April 28th 2014.
The URPP offers two new postdoctoral research positions starting April 1st 2014.
The URPP on "Social Networks" invites Prof. Sebastiano Alessio Delre to join the Chair for Marketing and Market Research for his research visit in February.
The URPP on „Social Networks“ invites Prof. Santo Fortunato from Aalto University School of Science for a research visit at the Chair for Marketing and Market Research in January and February.
Prof. Santo Fortunato is visiting us from 25.11.2013 until 29.11.2013 to teach the PhD Seminar "Network Dynamics".
The Faculty of Economics, Business Administration and Information Technology offers multiple Assistant Professor positions in 2014.
René Algesheimer participates on the Social Executive's Lounge.
We welcome Prof. Santo Fortunato at the University of Zurich.
Starting September 2013, Patrick Bachmann joins our team at the Chair for Marketing and Market Research.
Raluca Gui joins our team at the Chair for Marketing and Market Research.
Abel Camacho Guardian joins our team at the Chair for Marketing and Market Research.
Informal URPP kick-off event with apéro and presentation of our projects
Official Kick-Off event for new UZH URPPs.
Our URPP "Social Networks" has started.
Official Kick-Off for all new UZH related URPPs