21.09.2023Personal Branding and Digital Marketing: Course Guest Speakers

A total of 12 guests collaborated on the 2023 edition of the bachelor course "Personal Branding and Digital Marketing" offered by the Chair of Marketing and Market Research, URPP Social Networks. Their support helped the approximately 200 registered students from 30+ nations to acquire highly demanded digital skills and offer a unique learning experience. 

The course content was designed to be maximally practical. Each session consisted of a mix of lectures, case studies, group exercises, and self-reflecting tasks and represented a "building block" connected to one another, which enables students to apply all learned principles, week after week, to a personal brand project. 
 

Zoom (PNG, 1 MB)

During the fast-paced, practical, and interactive program, each course topic has a domain-specific masterclass with practical insights from the industry. 

• Marta Kondracka Talent Sourcing Lead On Running (Self-Awareness) 
• Kathrin Joa Director Branding Strategy Brandpulse (Branding Strategy)
• Sonia Torre Global Director Brand Strategy Phonak(Brand Identity)
• Andreas Schollin-Borg Co-founder and CEO Batmaid(Digital Marketing) 
• Mariann Sandra Vegh Global Digital MarketingHaleon(Content Strategy) 
• Roman Zimmermann Senior Account ExecutiveSalesforce(Digital Campaign)

Brand creators showcase their projects in a TED talk-like style and discuss how they developed successful brands. 

• Etienne Ettlinger Case studyMind Blown
• Meret Lenzhofer Case study Gather
• Delia Montagnolo Case study mit Liebi
• Ula Bieganska Case study Ula Gudel 
• Emily Engkent Case study Emily national
• Nic Keller Case study 360Football

We thank all the collaborators and the participants of the course.

More info about the course here