Starting from 2013 the University of Zurich has established eight new University Research Priority Programs (URPP) in order to strengthen its leading position in scientific research. The URPPs are interdisciplinary and cross-faculty and promote collaboration within the university. Additionally, they strongly support the academic career development of young researchers.
The URPP on social networks was founded with the aim of fostering research in, on and with social networks in societies. In this URPP, we examine the relationships between social structures and economic behavior by focusing on complex, networked systems. The interdisciplinary program focuses on the investigation of social networks from a perspective of modern management with elements from economics, sociology, information technology, mathematics and physics.
Social networks have created a vast array of new opportunities and just as vast an array of new challenges for individuals, enterprises and societies. These developments can be regarded as the most significant of all changes brought to societies and economies by the development and expansion of information technology. Especially, social networks influence how individuals and firms interact in societies. Our main goal in this URPP is to examine the relationships between social structures and economic behavior by focusing on complex, networked systems instead of analyzing particular and individual behavior.
René Algesheimer & team